715-568-2384 | Monday-Friday 9:30am-6pm, Wednesday 9:30am-8pm, Saturday 9:30am-12pm |1519 17th Avenue Bloomer, WI 54724
Print Friendly, PDF & Email

What is Alt-Text?

Alternative text is a short written description of an image. This describes an image that, for some reason, cannot be viewed. This is an especially important feature for people with a visual impairment.

Blank

Well-written Alt-Text is important for both website accessibility and search engine optimization (SEO).

Well-written Alt text makes people with screen readers happy. Black background with a smiling face.

The best practice is to use more than 50 characters but less than 250 characters. Think X (formerly known as Twitter). When writing alt-text avoid using the following words – image, photo, graphic. The purpose of alt-text is to describe the image in relation to your post. A good site to check your character count is https://wordcounter.net/character-count. This site will count your characters, words, and lines after you paste in the wording you used for your alt-text.

If your image has text that matches your textual post you can reword this so that the screen reader won’t reread the same information twice. If you are using more than one image, this can be annoying if everything is read more than once. It would be equivalent to your audiobook or DVD skipping back and replaying the same scene.

Alt-text should be a normal step for every image uploaded to your media library.

Alt-text should be a normal step for every image uploaded to your media library.

vs. or versus

Colorful Alternative Text best practices

Alt-text should be a normal step for every image uploaded to your media library.
Things to be aware of when writing Alt text:
Some abbreviations do not translate well when read by a screen reader.
Numbers sometimes are run together when read by a screen reader 9-6  or 9:30 am – 6:30 pm.